What We Do

Mobile Web Builders build websites that are specifically designed to be simple to navigate, clear to read and easy to operate on smartphones and other handheld devices.

They are not designed to replace information-rich conventional sites that are accessed by laptop or desktop computers, but are automatically activated when a user visits the site using a mobile device, prioritising the most important and popular functions.

Your mobile website has to do a different job than your desktop website.

The first question you need to ask yourself is why is somebody viewing your website on their smartphone rather than their desktop of laptop?

Answer: Time and Location!

People use their smartphones to view websites when they are not at their desk. They could be waiting in a queue with a few minutes to spare. They might be on a train or plane. They might even be in a shop looking at the price of your products.

These people are time poor - they are in a rush -  they do not have the time to read all about your company and your products. Their screen is small and their connection is slow.

Time poor people want information quickly. On a smartphone, they will be using their fingers to navigate your website rather than a mouse. Buttons and links need to be suitable for fingers i.e. bigger. Finger tips are far less accurate than a mouse pointer.

Less is more

People surfing on their smartphone don't have the time to read lots of detail. They want small chunks of specific information and they want it now!

Give them your phone number - they can click on it and call you.

Let them know your address - they may be on the way to see you.